The Trichotomy of Entrepreneurship: Part 3 - Discernment

Discernment: What you go through when you take the plunge. This is where you realise that while perception is seeing results and observation is seeing the wins leading to them, discernment is wading your way through a mess of failures.

For the proverbial fitness model, this is when you start working out to realise that your body is sore all the time. That you need to make massive sacrifices in your diet and lifestyle. And when you’ve got everything right, you still fail because the circumstances aren’t favourable.

This is often where many founders start contemplating their choices. “That paycheck wasn’t encouraging, but at least it was regular. And perhaps I didn’t appreciate the transcontinental business class upgrades enough.”

Few are able to wade through the discernment phase of entrepreneurship. There’s no set timeline. There’s no set amount of failures. The ones who do get through, get through quietly, exhausted and very, very lonely.



Then, they indulge themselves in the vanity of instant gratification. And the cycle continues.


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