The Trichotomy of Entrepreneurship: Part 2 - Observation

Observation: What you read, listen and talk to others about entrepreneurship. This is an echo chamber of optimism. This is where you understand that the fitness model probably hits the gym a few times a week. He probably also benches, squats and dead-lifts.

You understand that there’s a process you’ll have to follow to get where you want to. Take the first left, then third right, turn at the roundabout and you’ll arrive at your destination. All you have to do is make a minimum viable product, hire a few folks, go about raising funds from investors (Ooh, that sounds exciting!). Every write up, podcast and book you read or listen to fills you up with so much optimism.

“Sure, I can do that.”




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